Adledge | Data Privacy
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Data Privacy

POLICY CONTENT

Adledge, accredited Ads Verifier business helps to achieve safer and more visible ad campaign between advertiser and publisher combining viewability, brand safety and fraud monitoring solutions.

The Adledge policy is intended to help users understand how their PII (Personally Identifiable Information) are collected and used while viewing websites on which the Adledge technology is processed. The Adledge policy is intended to inform how all PII collected will be treated with the strictest confidentiality ensuring that trust always remains between individuals, clients and other partners involved.

 

DEFINITIONS

“HTTP Cookie”: small piece of data sent from a website and stored on the user’s terminal by the user’s web browser while the user is browsing websites

“PII (Personally Identifiable Information)”: information used on its own or with other information to identify, locate, contact a single person or to identify an individual in a given context with reference to id, name, key identifier, localization data, … Identities can also relate to physical, physiological, genetical, psychical, economical, cultural and social data.

“Online advertising impression”: advertisement or any other form of digital media that renders on a user screen.

“Data Protection Act of 6 January 1978”: All data relative to computers, files and user’s freedom rights associated.

“GDPR”: General Data Protection Regulation (2016/679) of European Parliament Act of 27 April 2016.

“Tag”: code snippet supporting the Adledge technologies and loaded by the browser synchronously to the webpage Ads.

“Invalid traffic”: also referred to as non-human traffic (NHT), is generated by non-human processes such as bots, spiders, crawlers or headers.

 

DATA COLLECTION

To provide the Ad-verification service, Adledge uses data collected from media impressions tracking on websites where the Adledge technology is being run.

Adledge neither uses HTTP Cookies nor collects direct PII or any personal data relative to minors.

Adledge collects some information about the user to a website and their behavior using tags. Those are initiated during media load on the webpage. The information collected are as follows:

  • Technical information relative to the user network: IP address, operating system, browser type, …
  • Contextual information : urls, page content, page layout, …
  • User action-based data on impressions to provide impression metrics.

 

INFORMATION USE

Adledge, along with its clients and partners uses PII for its own legitimate interest and the wider legitimate interest of the advertising industry with due respect to interests and rights of the individuals. Personal Data are being used to:

  • Provide reports, studies, analysis relative to performance of advertising campaigns
  • Classify Brand safety on media impression
  • Control Invalid Traffic

Adledge ensures that the use of PII data as well as the use of data from partners and/or clients follows the Data Protection Act of 6 January 1978 and the GDPR policy. In that way, Adledge intends to implement technical protection measures such as data minimization, anonymization, access control. Collected data will be saved and exploited for a maximum period of 365 days.

 

SHARING AND DISCLOSURE OF DATA

Adledge does not operate a data-sharing policy from data acquired during its activities from companies, third-parties or individuals except in the case that the following conditions are applied:

  • In the case of a judicial or administrative authority request,
  • In order to detect, prevent or otherwise address fraud, security and technical issues,
  • In order to protect against harms to the rights, property or safety of Adledge,
  • In order to inform anti-fraud institutions of Invalid Traffic that my cause degrading of the advertising industry value

 

RIGHTS

For more information about user data confidentiality, please contact the Adledge team via the company contact form.