Independent measurement company Adledge appointed Dominique Blanc as their VP of Sales in November 2017.
Dominique leads the sales and new business team, driving the commercial strategy and revenue growth in both existing and new markets.
Blanc has over 15 years’ commercial experience across large agencies and technology companies; most recently several leadership positions at technology company Sizmek, where he managed the South Europe sales teams.
“I am super excited to have Dominque on board; his deep knowledge of the landscape and proven track record makes him the right person to help us as we enter our next phase of growth.” Founder and CEO Nathalie Le Borgne
“Joining Adledge has been great. Over the past 7 months, we have activated a strong go to market strategy and are aggressively growing our cliental. We are seeing a strong demand from advertisers to better understand viewability and brand safety technology. Especially since we got the MRC accreditation for viewability measurement. This accreditation rewards the fantastic work done by the team over the last few months and it puts adlege in a strong position to discuss with the major buying platforms in the market.”