Adledge, a global independent measurement company across digital display and video, has been granted accreditation by the Media Rating Council for their viewable impressions across Desktop and Mobile Web, Display and video, and related viewability metrics. The accreditation further supports Adledge’s mission of precise measurement, being truly transparent and connecting brand advertising with real consumers.
“It’s a great satisfaction for Adledge to receive this accreditation. It is the result of tremendous work achieved by my team of talented experts in tech and in the digital advertising industry. I’m happy to present this proof of our dedication to total transparency of display and video advertising for mobile web and internet contents.” Nathalie Le Borgne, CEO and Founder.
George W. Ivie, Executive Director and CEO of the MRC added, “We congratulate Adledge for earning the distinction of MRC accreditation. Adledge has maintained the highest standards necessary to meet the extremely rigorous requirements of the MRC. They are amongst an elite group of companies who have shown the transparency and effectiveness to earn our accreditation.”
The company truly believes in transparency and is recognized by its customers and partners as the solution that offers the most complete and accurate pieces of data in market.
Stephanie Marie, Chief Transformation Officer of Havas Group Media, is delighted too: “Viewability measurement is rooted in Havas DNA. This is a key component of any digital strategies we think of. We are extremely pleased to see one of our strategic partner for adverification obtaining the MRC accreditation for viewability. It reinforces our commitment towards advertisers for a more transparent and efficient advertising world”.
Adledge is a global independent measurement company with transparency for advertising at its heart. Since 2008, it provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs. In an effort to continuously improve the ad environment within the industry standards, the company submits its solutions to regular audits. Additional information about Adledge can be found at www.adledge.com.
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.